Digital marketing, the scope of digital marketing, content marketing

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Headline: God has given us mind to think. ( THINK, WRITE AND SHARE) #SANJEEVFORUM

Digital Marketing Consultation

Digital Marketing Consultation

Digital Marketing ++
Success is a mind game

 Different Digital Marketing Approach

Different Digital Marketing Approach in 2017
Different Digital Marketing Approach in 2017



learn digital marketing
learn digital marketing





Blogging is just an individual thought on a topic. These days it has become an important part of information technology. As print media and electronic media they have lost its credential. Since most of the media houses either run by foreigners or by the political giant and partial in its nature. So an independent view has got the space. This space is filled by Blog. Even a blog also can be partial but it is reader's choice whether they like it or no. It is not like other media to impose its own thought.  Blogger does not influence reader 4.8 120 because reader is almighty in case of Blog. 

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In simple term Digital marketing is “ Management of search engine result by using different digital tools and techniques to promote the brand or products or services and fetch more traffic to company website(finally conversion into sales).

I have been in the digital marketing field since 2014. I have my own online publishing startup ( I have published many articles. Being an MBA(Marketing) with traditional marketing experience I can say the digital marketing is just like old wine in a new bottle.

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                                                          Recently published 

Please click below link to get my latest resume: CURRICULUM VITAE
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Please click below link to get my latest resume: CURRICULUM VITAE
Getting Top rank for search keywords
Getting top rank in SERP for a search keyword is a dream for all of us. There are lots of
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Getting Top rank for search keywords Getting top rank in SERP for a search keyword is a dream for all of us. There are lots of confusion among digital marketers about how to get top rank for keywords. In the era of the internet, there is number of information available. It is very difficult to believe, which works which does not work? All article claims, it is having a magic stick if we follow their techniques, we will come on top in search result overnight. Here we do mistake, why we do so? Because we do not understand the marketing in the basic term. Here I mean to say - Irrespective of whatever techniques and tricks we adopt, finally the basic plays the main role to make us successful. First, we have to understand why websites are coming on top in search rank, have they got thousands of backlinks, or implemented keyword in the title and so and so forth or are these websites is different from others? If you want to go in depth please refer one of my coming articles there is only one technique to get success in the field of digital marketing. In the current article, I am going to explain the basic and simple things which will help us to get on top in the search result. Please note down, there is no shortcut to success immediately if we keep working good things then, it may be late but believe one day we will be dominating....... Let us go through stepwise for getting our website on top in SERP for the keywords.
On-Page optimization techniques 1. Keyword research Keyword research is the base and most important thing in digital marketing. It is one of the important and basic pillars and not one-time work, it is an ongoing process. We need to do the proper keyword research and short out the keywords in three segment - one is high volume and high competitive keywords, second is high volume and low competitive keywords and third is low volume and low competitive keywords list. For keyword research, my suggestion is Google Keyword Planner, it gives you an in-depth analysis. In starting I would prefer to select second and third keywords list, the reason why so? One - it is very difficult in starting to get the top rank for high volume and high competitive keywords because the competitors might have implemented many digital techniques and they might be having good PA and DA, might be having good backlinks too, so best strategy is to bring our website’s PA and DA up to their level then play for high volume and high competitive keywords. Second - it takes time to rearrange our website to make competitive and getting authority of the website requires continuous effort and time. Increasing DA and PA takes time and needs to have a proper overall digital marketing strategy, this is another subject for discussion. Let us focus on our topic here, so I would prefer a second and third set of keywords in starting. 2. Competitor analysis You might be thinking how competitor’s analysis helps in getting top rank for keywords? When we do proper competitors analysis we know how they use these keywords on their page and where these keywords are being used, the frequency of keywords, keyword cloud and many more tricks and technics.By doing one of competitor analysis I found the site used keyword smartly in Testimonial, Review, FAQ and even though in the Local business listing. So it gives us many clues for success. The competitor's analysis must be a daily routine like morning Azan. Competitor’s analysis must be a hobby for a digital marketer it must be daily basis habit. 3. URL/Landing page Use the Long tail keyword in URL and create a landing page for those keywords. By doing so we will have the advantage to play with maximum related keywords in Meta tag and content. Suppose we do not have other separate landing pages, in such case we are confined to a particular number of the keyword which can be used in the page in Meta tag and content but in case of multiple landing pages we will have more options to play with a maximum number of keywords in Meta tag and content because different landing pages multiply the usage of keywords and related keywords.  We need to segregate the related keywords in a different group and on the base of the group we can create different landing pages. Decide two or three main keywords which will be used in meta title, Meta description, and Content. The keyword must be used as per the demand of content. No need to go for keyword stuffing, use the main keywords at several levels as per the requirement of the content. Nowadays, the search engine is working on AI, so do not go for keyword stuffing to cheat search engine’ Bot, it will be caught and penalized the site. Insert keywords smartly everywhere so that it can not seem to stuff in term of Bot or user perspective. 4. Title of the landing page The title must have the main keyword, it matters a lot for getting rank in top. So do not go for hanky-panky title to make your article good for the linguistic purpose. Think different, be smart in using these keywords. Take an example, suppose we have a very good product by design and quality if, it is not shown to customers then what is the use of it. So irrespective of good content and good heading if it is not displayed in search, our work will be go unrecognized. 5. Body of the page The body of the page mainly consists content, image, infographic, video, testimonials, review and many more. Make sure to implement keywords at every place smartly and must be a frame in such way that it seems it is required for content. The flow should not be broken to implement keywords. Be smart otherwise these days AI is smarter to catch us. 6. LSI keywords The content of the page must have proper keyword insertion strategy and must be repeated properly without stuffing. The frequency of keywords also plays a significant role in ranking the page but it must not be stuffing. Avoiding keywords stuffing is good for AI-based Bot perspective and for user perspective. Here we must use the latent semantic keywords for the focus keywords to get the attention of search engine. LSI keywords are substantiated by main keywords. Ex. if the search engine finds the word apple then how it decides whether it is Apple brand or Fruit? If an article talks about taste, fruit, juice etc then it takes it as fruit, else if the article is having technical words the Bot thinks it is a Brand. 8. PA and DA Domain and Page authority plays a crucial role in deciding the rank of a page. It requires time and continuous efforts for a long-term perspective digital marketing strategy. The question arises, how to increase DA and PA in starting? I explained above that it is a separate topic for discussion.But here I am going to highlight few points only -  proper on-page optimization, Good and niche referral, the speed of the site, the age of the site and finally user experience decide the DA and PA. There are many more other things which help to increase the DA and PA of the website. 9. Image ALT tag The ALT tag must be the keyword. It helps in image search and SEO too. Image optimization The quality of image and size also matter for ranking a page on top. When sites are widely searched on mobile then image plays an important role. Off-Page optimization techniques 1. Referral Referral has become very vital in cut-throat competition time. Referral must come from same and relevant fields, not from tom dec and harry. The search engine looks for niche referral rather a number of referral for the page. And at the same time good and relevant referral also increases visitors to the page. 2. Backlinks Most of us think that backlink is not more relevant as far as ranking is a concern. It is totally wrong, backlink still plays an important role in ranking of our page. Search Engine gives weight to niche segment backlinks not the number of backlinks. Take an example suppose there are two hospital A and B, A is referred by 100 Professors and B is referred by 10 Doctors. So, as a human being which we would believe A or B? definitely B. Now the picture is clear, think practical, do not just follow the blog. I do not say any need to read the blog, by reading different blogs we get immense information but when we need to implement be practical and smart. Social media optimization Presence on different social media and active participation at different social media platforms gives a positive signal to search engine. Active participation in user interaction is being considered by the Search Engine Bots and take into the count for the ranking of the page. Create community and group for users and initiate discussion and participation. Be present on related community and groups and participate in the discussion. Through paid campaign The paid campaign helps to get on top in the SERP for short period of time. As for the first set of keywords ie high volume and highly competitive, paid campaign helps to get the visitors which will help to build the authority of the site for those keywords. In case of other set keywords too paid campaign helps to get the visitors initially. Once we get a good number of visits and authority for the keywords it will help us in overall rank. The paid campaign is helpful for short term and long term too. User experience optimization This I have put at last but it is the most important aspect of getting rank and continue with that ranking in long term. As I discussed in very starting of the article about the basic of marketing is the most and important factor ie user experience. If your user is satisfied it means they will spend more time on your page, navigate to more pages so bounce rate will be less. This gives a great positive signal to search engine that this site and page is more relevant and good for the user. Now your job is over, it will surpass all other ranking factors and secondly, it will help you to hold your position longer because copying this is not easy but copying digital marketing techniques is easy. As I discussed how to copy competitors techniques in competitor analysis. For detail about this aspect read there is only one technique to get success in the field of digital marketing. I do not say do not use the predefined digital marketing techniques, but dare to challenge default. Make all your digital marketing strategies user-centric, believe you will get more result than expected. Conclusion: The best digital marketing strategy for getting top rank for keywords is getting all-digital aspects in order first, once everything is in order then have a head-on collision with the leader for top-rank in the SERP. Here I mean to say, first take low volume keywords, use all above-mentioned techniques and start getting visitors to your site. Give visitors a good experience on your site by providing good design, relevant and update content and by many other means. Which will increase the authority of the site? Now we are ready to have a direct competition with the big player's. Thanks to digital marketing for providing a level playing platform for all irrespective of how big or small or irrespective of geography.
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How to select the best bike rental?
A lot of bike-rental companies took birth in the last few months in Bangalore, claiming to be the cheapest service
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how to select a bike rental

A lot of bike-rental companies took birth in the last few months in Bangalore, claiming to be the cheapest service provider in the market. But, no one openly speaks about the hidden-charges and additional cost involved in renting a vehicle. The jargons used by the companies lure the customers in taking bad decisions. I personally suggest every individual to be smart and be well aware of all the hidden charges that a company charges and compare the pricing with that of others. Always keep in mind the following things: -       Pricing (hidden charges such as taxes, damage charges etc.) -       Commitment (many companies charge less by asking for a long commitment of couple years) -       Deposits (the return policies are complicated) Now question arises how to select a good bike rental service provider? Selection of a suitable bike rental company is finally depends on our need for a bike and several other factors. Please find out answer of the following questions before selecting the best bike rental

Why we need a bike?

We need to find out why a bike is needed, the purpose of renting a bike? This gives idea about whether we need a bike for short term or long term. If the purpose is short term then different set of hourly or daily basis bike rentals are available in the market, if it is long term the different set of monthly bike rentals are available in the market.


For which location we are going to use bike. The area wise we have to search for bike rental service e.g. whether for Bangalore or Hyderabad.


Next step is which bike model we are interested? E.g. whether Hero or Bajaj or Honda or TVS so and so forth. Then we have to see which model we like or suited for us. E.g. if we have selected Bajaj then is it Pulsar or CT 100 and so and so forth.

Bike rentals service providers?

Once we have selected the model then next we have to find out who are the bike rental services providers are available in that area. Who is providing that particular bike model on rent? The question is how we have to short out bike Rentals Company? Internet helps us to find out the bike rental company but we must be very care full while shorting out. We must see the review of those service providers in that area. The ranking of a bike rental may be good in one area but it is not guarantee the same review in other area too. E.g. a bike rental may have good service set up in a city and May lacking in another city.

The rent?

Now you have to see the rent of your selected bike. Here we make mistake by going with cheap bike rental. There is nothing cheap with the quality service in the market. So, we have to find out the affordable bike rental, it means the rent should not be very high but at the same time service and other aspect must be good.

All other charges?

This day many bike rentals lure customer by showing le rent on website e by hiding the other charges. So make sure about, what are other charges apart from the rent of a bike.

Term and condition?

We avoid to know the term and condition and latter we face the problem. So before taking final call it is our responsibly to have a clear picture about the term and condition of the bike rental company. E.g. what are the legal documents require, what is kilometre restriction, what is surrender policy etc.

Customer service?

Customer service plays a vital role in overall experience of bike riding from a bike rental company. The support provided by the company to their customers is the key. Here we may look for their bike repairing service, how quick and frequent they provide bike repairing service, whether they pickup bike for repairing from our door step or not? Overall customer service like payment related service, surrender related service, legal service (some time it may require).

Selection of bike rental?

At last after finding all the answer we select a bike rental and have a happy bike rental experience.


My persona recommendation is Ontrack where what you see is what you pay and the company doesn’t ask one for any commitment or any additional charges.  
Technology Versus Humanbeing
Technology V/S Human being.
tech vs human          We generally commit a mistake when we compare technology with a human being.
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tech vs human


Technology Versus Humanbeing

We generally commit a mistake when we compare technology with a human being. We must not forget, the machine is made by the people. Technology is to help people, it cannot be the substitute. Technology is very useful in day to day activity; it is very useful in accomplishing of smart work too. AI has changed the entire world, now customers can have 27/7 access to customer care services, this has been possible by using AI Chat Bot. Automation helps an organization to increase the productivity and efficiency of the product and service. Technology also helps an organization to decrease its dependency on labour, handling human force is always a challenging. A few years back have anyone ever thought that Food, Medicine, Doctor will be available on fingertip? These day people do the study on the Internet. With the help of technology, the product and service are being rendered to the remote area. It seems that technology has become part of our life, without it, we cannot imagine of human civilization in the 21st century. Technology made our life easy indeed.

  • Technology saves our time, which can be used for other invention.
  • Technology saves resources, the saved resources can be used for another purpose.
  • Technology saves money too, which can be used for welfare.
  • Technology also helps in controlling corruption, which is helpful for creating a better society.
  • Technology helps in bringing people together, the social media is the best platform for it.

Technolgy With Humanbeing

                    Finally, there are lots of benefits of technology but it should not be at the cost of a human being.  There is a limit in case of technology because whatever parameter is set in programming language beyond that technology cannot go. But in case of human, thinking and creation are not having any boundary and restriction. Human mind and technology both together can create a miracle.


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Sanjeev Kumar Mishra

Sanjeev Kumar Mishra.

A Digital Marketing consultant and a Blogger, I write, speak and provide consultation on digital marketing. I am a Digital marker by profession and a thinker by passion.

I am an author at Yourstory.

"Teaching is my passion and learning is my hobby".

Writing without any fear and any prejudice
Writing for betterment of society

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Digital Marketing

How to learn:
Follow guideline and learn through practical.
The best way to become a digital marketing expert is to start practicing digital marketing from today. The best thing about digital marketing is that you can start doing it at a very small scale. All you need is a computer, an internet connection and Read more....
It is an ocean.
The practical hands-on experience of applying digital marketing principles added with some qualifications and certifications makes you an ideal candidate for a job profile such as Digital Marketing Manager for a brand or company. Read more....