Different Digital Marketing Approach
HOW TO LEARN DIGITAL MARKETING
TRADITIONAL MARKETING V/S DIGITAL MARKETING
Digital Marketing strategy 2017
Blogging is just an individual thought on a topic. These days it has become an important part of information technology. As print media and electronic media they have lost its credential. Since most of the media houses either run by foreigners or by the political giant and partial in its nature. So an independent view has got the space. This space is filled by Blog. Even a blog also can be partial but it is reader's choice whether they like it or no. It is not like other media to impose its own thought. Blogger does not influence reader 4.8 120 because reader is almighty in case of Blog.
When a person goes through pain and leaves a struggle life then an article gets formed. this is thought process similar to when gold passes through hammer and fire then it becomes a beautiful ornaments. so a good article comes from those author who have seen and feel struggle in life . Here article has its own value and unique in its property. I write all articles without any prejudice and partiality.
In simple term Digital marketing is “ Management of search engine result by using different digital tools and techniques to promote the brand or products or services and fetch more traffic to company website(finally conversion into sales).
I have been in the digital marketing field since 2014. I have my own online publishing startup (www.sanjeevforum.com). I have published many articles. Being an MBA(Marketing) with traditional marketing experience I can say the digital marketing is just like old wine in a new bottle.
The terminology used in digital marketing are:
A lot of bike-rental companies took birth in the last few months in Bangalore, claiming to be the cheapest service provider in the market. But, no one openly speaks about the hidden-charges and additional cost involved in renting a vehicle. The jargons used by the companies lure the customers in taking bad decisions. I personally suggest every individual to be smart and be well aware of all the hidden charges that a company charges and compare the pricing with that of others. Always keep in mind the following things: - Pricing (hidden charges such as taxes, damage charges etc.) - Commitment (many companies charge less by asking for a long commitment of couple years) - Deposits (the return policies are complicated) Now question arises how to select a good bike rental service provider? Selection of a suitable bike rental company is finally depends on our need for a bike and several other factors. Please find out answer of the following questions before selecting the best bike rental
Why we need a bike?We need to find out why a bike is needed, the purpose of renting a bike? This gives idea about whether we need a bike for short term or long term. If the purpose is short term then different set of hourly or daily basis bike rentals are available in the market, if it is long term the different set of monthly bike rentals are available in the market.
Location?For which location we are going to use bike. The area wise we have to search for bike rental service e.g. whether for Bangalore or Hyderabad.
Model?Next step is which bike model we are interested? E.g. whether Hero or Bajaj or Honda or TVS so and so forth. Then we have to see which model we like or suited for us. E.g. if we have selected Bajaj then is it Pulsar or CT 100 and so and so forth.
Bike rentals service providers?Once we have selected the model then next we have to find out who are the bike rental services providers are available in that area. Who is providing that particular bike model on rent? The question is how we have to short out bike Rentals Company? Internet helps us to find out the bike rental company but we must be very care full while shorting out. We must see the review of those service providers in that area. The ranking of a bike rental may be good in one area but it is not guarantee the same review in other area too. E.g. a bike rental may have good service set up in a city and May lacking in another city.
The rent?Now you have to see the rent of your selected bike. Here we make mistake by going with cheap bike rental. There is nothing cheap with the quality service in the market. So, we have to find out the affordable bike rental, it means the rent should not be very high but at the same time service and other aspect must be good.
All other charges?This day many bike rentals lure customer by showing le rent on website e by hiding the other charges. So make sure about, what are other charges apart from the rent of a bike.
Term and condition?We avoid to know the term and condition and latter we face the problem. So before taking final call it is our responsibly to have a clear picture about the term and condition of the bike rental company. E.g. what are the legal documents require, what is kilometre restriction, what is surrender policy etc.
Customer service?Customer service plays a vital role in overall experience of bike riding from a bike rental company. The support provided by the company to their customers is the key. Here we may look for their bike repairing service, how quick and frequent they provide bike repairing service, whether they pickup bike for repairing from our door step or not? Overall customer service like payment related service, surrender related service, legal service (some time it may require).
Selection of bike rental?At last after finding all the answer we select a bike rental and have a happy bike rental experience.
Conclusion:My persona recommendation is Ontrack where what you see is what you pay and the company doesn’t ask one for any commitment or any additional charges.
tech vs human
We generally commit a mistake when we compare technology with a human being. We must not forget, the machine is made by the people. Technology is to help people, it cannot be the substitute. Technology is very useful in day to day activity; it is very useful in accomplishing of smart work too. AI has changed the entire world, now customers can have 27/7 access to customer care services, this has been possible by using AI Chat Bot. Automation helps an organization to increase the productivity and efficiency of the product and service. Technology also helps an organization to decrease its dependency on labour, handling human force is always a challenging. A few years back have anyone ever thought that Food, Medicine, Doctor will be available on fingertip? These day people do the study on the Internet. With the help of technology, the product and service are being rendered to the remote area. It seems that technology has become part of our life, without it, we cannot imagine of human civilization in the 21st century. Technology made our life easy indeed.
Technology saves our time, which can be used for other invention.
Technology saves resources, the saved resources can be used for another purpose.
Technology saves money too, which can be used for welfare.
Technology also helps in controlling corruption, which is helpful for creating a better society.
Technology helps in bringing people together, the social media is the best platform for it.
Finally, there are lots of benefits of technology but it should not be at the cost of a human being. There is a limit in case of technology because whatever parameter is set in programming language beyond that technology cannot go. But in case of human, thinking and creation are not having any boundary and restriction. Human mind and technology both together can create a miracle.
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