Content marketing is helpful in acquisition to retention and addressing the opportunities across the buyer’s journey. Content marketers must understand whom it is addressing and what plan to achieve. What are goals and KPIs? How content has measured the success: by gaining visibility. the successful content strategy is getting audiences to share brand content.
2. Competitors and sector analysis
The sector and competitor’s analysis helps in getting the best practices and trend in the current scenario.
a. Thorough keyword research
The detailed keyword analysis is done to find out the relevant keywords. The content must be planned as per the searched keyword so that it can be viewed by the users over the web.
b. White hat back links building strategy
A white hat back link is followed to get the juiced link to the site.
c. Social networking
4. Inbound marketing
Earning people interest is far better than buying it. Reaching to the users by paid mode is easy but this day most of the users ignore it. A good inbound marketing strategy will attract customers attention to the brand. It takes time but if a properly planned strategy than it fetches the result.
5. Interactive landing page
The landing page must be user-friendly, interactive and straight to the point.
6. Website architect
A website is a digital showroom of a brand. The flow of information and the design must be informative and user-friendly.
7. Social media plan
Social media is the useful platform to promote the brand and services. it is also useful for sales and controlling the unethical propaganda by competitors.
Analytics is used to track the development and of it requires we change the strategy to meet the goal. The Google analytics, Google webmaster, social media analytics tool is helpful to track the development.