Different Digital Marketing Approach
HOW TO LEARN DIGITAL MARKETING
TRADITIONAL MARKETING V/S DIGITAL MARKETING
Digital Marketing strategy 2017
Blogging is just an individual thought on a topic. These days it has become an important part of information technology. As print media and electronic media they have lost its credential. Since most of the media houses either run by foreigners or by the political giant and partial in its nature. So an independent view has got the space. This space is filled by Blog. Even a blog also can be partial but it is reader's choice whether they like it or no. It is not like other media to impose its own thought. Blogger does not influence reader 4.8 120 because reader is almighty in case of Blog.
When a person goes through pain and leaves a struggle life then an article gets formed. this is thought process similar to when gold passes through hammer and fire then it becomes a beautiful ornaments. so a good article comes from those author who have seen and feel struggle in life . Here article has its own value and unique in its property. I write all articles without any prejudice and partiality.
In simple term Digital marketing is “ Management of search engine result by using different digital tools and techniques to promote the brand or products or services and fetch more traffic to company website(finally conversion into sales).
I have been in the digital marketing field since 2014. I have my own online publishing startup (www.sanjeevforum.com). I have published many articles. Being an MBA(Marketing) with traditional marketing experience I can say the digital marketing is just like old wine in a new bottle.
The terminology used in digital marketing are:
Content marketing is helpful in acquisition to retention and addressing the opportunities across the buyer’s journey. Content marketers must understand whom it is addressing and what plan to achieve. What are goals and KPIs? How content has measured the success: by gaining visibility. the successful content strategy is getting audiences to share brand content.
2. Competitors and sector analysis
The sector and competitor’s analysis helps in getting the best practices and trend in the current scenario.
a. Thorough keyword research
The detailed keyword analysis is done to find out the relevant keywords. The content must be planned as per the searched keyword so that it can be viewed by the users over the web.
b. White hat back links building strategy
A white hat back link is followed to get the juiced link to the site.
c. Social networking
4. Inbound marketing
Earning people interest is far better than buying it. Reaching to the users by paid mode is easy but this day most of the users ignore it. A good inbound marketing strategy will attract customers attention to the brand. It takes time but if a properly planned strategy than it fetches the result.
5. Interactive landing page
The landing page must be user-friendly, interactive and straight to the point.
6. Website architect
A website is a digital showroom of a brand. The flow of information and the design must be informative and user-friendly.
7. Social media plan
Social media is the useful platform to promote the brand and services. it is also useful for sales and controlling the unethical propaganda by competitors.
Analytics is used to track the development and of it requires we change the strategy to meet the goal. The Google analytics, Google webmaster, social media analytics tool is helpful to track the development.
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Nitin Rakesh Prasad - M. Tech in Instrumentation from IISc
Founder member of the Gate Academy. He left the well-paid job and started a business, he used to clean his office during the early days of his business. Now the Gate Academy is the leader in Gate coaching in India. How he achieved? it will be very helpful for new start-ups and the professionals who want to become an entrepreneur.
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