Different Digital Marketing Approach
HOW TO LEARN DIGITAL MARKETING
TRADITIONAL MARKETING V/S DIGITAL MARKETING
Digital Marketing strategy 2017
Blogging is just an individual thought on a topic. These days it has become an important part of information technology. As print media and electronic media they have lost its credential. Since most of the media houses either run by foreigners or by the political giant and partial in its nature. So an independent view has got the space. This space is filled by Blog. Even a blog also can be partial but it is reader's choice whether they like it or no. It is not like other media to impose its own thought. Blogger does not influence reader 4.8 120 because reader is almighty in case of Blog.
When a person goes through pain and leaves a struggle life then an article gets formed. this is thought process similar to when gold passes through hammer and fire then it becomes a beautiful ornaments. so a good article comes from those author who have seen and feel struggle in life . Here article has its own value and unique in its property. I write all articles without any prejudice and partiality.
In simple term Digital marketing is “ Management of search engine result by using different digital tools and techniques to promote the brand or products or services and fetch more traffic to company website(finally conversion into sales).
I have been in the digital marketing field since 2014. I have my own online publishing startup (www.sanjeevforum.com). I have published many articles. Being an MBA(Marketing) with traditional marketing experience I can say the digital marketing is just like old wine in a new bottle.
The terminology used in digital marketing are:
The job of a Digital Marketing Manager
Practical hands-on experience of applying digital marketing principles added with some qualifications and certifications makes you an ideal candidate for a job profile such as Digital Marketing Manager of a brand or company.
As a manager of digital marketing you will be responsible for spear heading the entire digital marketing wing of the company. You may also have to manage a team of people who will be ready to execute specific digital marketing actions. Digital marketing is most effective when all the components of digital marketing are used in such a way that they complement each other. This is also called Integrated Digital Marketing. If the company is large enough, the job title can be VP of Digital Marketing where several managers report to the VP. Such jobs are coming up fast and can be highly lucrative.
If you are not interested in a full time job like I have just mentioned, you can still use your digital marketing expertise to consult, speak in conferences and universities and grow your own internet projects.
So what are you waiting for? Get started becoming a digital marketing expert . Now.
The best way to become a digital marketing expert is to start practicing digital marketing from today. The best thing about digital marketing is that you can start doing it at a very small scale. All you need is a computer, an internet connection and a small amount of money to play with. You can learn digital marketing by applying the concepts in your own mini-project. Here are the things you can do right now:
Applying Digital Marketing on a Small Scale
- Choose a topic you are passionate about and start a blog about it. Cost: Approx $50 per year for domain and hosting.
- Learn a little about SEO and write SEO optimized articles in your blog.
- Install Google Analytics tracking code and see if you are getting some traffic to your blog. Explore Google Analytics.
- Open an Adwords account and do some keyword research to see what people are searching for in Google to find information on the topic you are blogging about.
- Write more articles and publish on your blog.
- Open a Facebook page dedicated to your blog (apart from your personal page) and share the articles on your Facebook page.
- Promote your page with Facebook advertising. Budget for promotion can be as low as $10.
- Implement Facebook like box in your blog.
- Embed social sharing buttons in your blog articles. You can do this using WordPress plugins and it is free.
- Sign up for an email marketing service such as Aweber. Costs $20 per month. Also try MailChimp.
- Embed email signup forms in your blog and collect subscribers. Email subscribers whenever you publish something in your blog.
- Promote your Facebook page through email marketing and in turn also get more email subscribers from your Facebook page.
- Promote your blog via Adwords. Get started with very low CPC bids. Most new Adwords accounts get a free $100 credit for promotion. If you don’t get it, call Adwords support and they will give you free credits to get you started.
- Sign up for Google Adsense and deploy advertising codes in your blog.
- Convert your blog into a mobile friendly blog and create mobile ads in Adwords.
All the above steps can be done in 30 days by investing one hour per day. After you do all the steps above you would have gained a bit of hands-on experience in the following areas which pretty much sums up to the following major components of Digital Marketing:
Components of Digital Marketing
- Content marketing
- Search Engine Optimization (SEO)
- Paid Search (PPC)
- Email marketing
- Social Media Marketing
- Digital Display Marketing (Ad Ops)
- Web Analytics and Reporting
- Mobile Marketing
30 hours of experience does not make you an expert in Digital Marketing but you will be a much better qualified digital marketing professional than most of the people out there on the market. After this you can continue scaling up your mini-project and add even more things to it. For example, Google webmaster tools integration is something I have not mentioned in the above list but it is important for digital marketing. Your expertise will increase to the level you are ready to scale up your project.
If you face any problem or want guideline please feel free to contact me. I am here to help you,
Majority feel that why not they born in minority(Publishing soon)
Tool to sustain in Marketing job
How To Handle The High Pressure In Marketing Job
One day evening I was having wine in my one hand and a book in another hand. The atmosphere was very chilly because it was month of January but inside feeling was very pleasing due to wine had entered into my blood. I was not habitual drinker till my graduation. I got obsessed to alcohol when I was in MBA.I tried to recollect why I started drinking, you will surprise to know that I started drinking in hope of better future after completion of my MBA. At that time most of our friends were thinking that “we have to put best only for two years after that everything will come like a spring with rain”. Spring came but rain was not there only drinking and drinking to sustain. It seems very odd why I am talking about drinking is the tool to sustain in job now a days. But it is true we have to accept the fact. If you see the life of any marketing or sells guy, he seems to smile from front but it is not natural. Marketing job is like the prostitution where a prostitute has to make a customer happy at any cost. In case of prostitution the characteristic is only one i.e. make customer happy, in case of marketing it is little bit Tougher you have to make your customer happy as well as your boss too. So if you see the above picture the few things are very visible. You can see wine, a book and the pleasing environment. I will highlight all these points. First of all let me find out some basics of marketing. The necessary aspect for getting a good job (good job means GALI(Abuse) with class) is MBA. I tried to unearth what a marketing guy does, do they do something really great compare to any non MBA guy? Answer is definitely not then why a company prefers to take MBA, this is a millennium questions? If you ask me my answer is very simple as in case of prostitution the beauty is only and only characteristic, now I will not go in depth explanation my readers are smart enough to articulate the scene. So you could have understood the reason that if sales and marketing job can be done by anyone then why a company prefers to take an MBA graduate. So that is about the book, now the main core point of article is DARU (drink). Why I emphasis on the point DARU (drink) is main the tool to sustain in marketing job. Let us look into a marketing guy’s day to day activity. Here I am talking about all level associated with marketing job. Take a marketing manager/sells person’s daily activity “early morning he gets either call from superior or else attends meeting instead of taking name of God. What is the topic for discussion nothing but target it could be either daily or quarterly but it will be target. They ask about the achievement, achievement and achievement. In one of meeting I had told to my GM (sales) that if I were so superman then I would be working with NASA. Here the point is not about the target or achievement the point is whatever target is given i.e. is not realistic and talking about achievement for unrealistic target so they literally make life miserable by putting such pressure to achieve unrealistic goal . Now question is then how to tackle the issue i.e. the point which I want to highlight most. Take a marketing guy’s story from first day after completion of MBA. He is very energetic with Philip Kotler in mind and thinks that it is Bible of marketing here he makes a mistake he cannot understand that Philip Kotler book is just for academic, in real it is having very less relevance. So he takes the task in hand and start journey to reach the endpoint on the road which never ends. He tries his all skills which he has learnt in MBA, finally he realises that nothing is working so he consults senior here seniors are not like academic seniors. Here seniors are colleges who have joined the same company before this guy. Finally night DARU (drink) party gets planned in a hotel on the meeting day. All seniors and this guy sit on a round table with DARU (drink). A new success mantra evolved i.e. daru pi aur sara tension dur bhaga(have drink and omit all pressure). The party is financed on sharing basis it is completely different then academic DARU party. Senior gives guru mantra (successful tips) in discussion. After getting the mantra he goes into field as a new born baby with a different approach. Whatever he has learnt in DARU (drink) party he starts implementing in day to day job activity and be relaxed. Now he is able to manage the pressure. The question is what is so popular mantra? It is so simple don’t worry I am going to explain. Same guy takes the call from superior or attends the meeting in morning and gives yes as nod for each question which is put on him. He has understood that do not put logic behind anything whether it is realistic or not and, ethical or not, nothing just says yes I will do or says I must do. Finally he has learnt how to handle the morning pressure now the question is how he handles entire day to day job activities. He is having some sub tools too to handle day to day activities. The sub tools are buttering boss, making customer fool or else boss will make you fool. The bell stuck 8pm, this is the end of the day now pray time starts to eject the pressure which he has accumulated since morning. He orders for DARU (drink) with some snacks and starts abusing superior, customer because on their face he cannot do so. He becomes tully(full drunk) and ejects all pressure Till bed time. Next day morning new chapter starts he implements same tested and trusted method and enjoys his life. Finally abuse is not abuse for him. If anyone asks him to go to moon he asks when he has to reach moon.
It seems that he is leaving a happy life but his life has become a prostitute’s life. He is killing himself every day. He has blocked his mind, DARU (drink) has become his food and wrong commitment has become his hobby. He has gave up all dreams which he had dreamed during MBA. At present asks him about Philip Kotler his reply would be who Philip Kotler is. He has lost his own identity. Lastly why it happens , actually if any company performs well then all credit goes to its brand and policies if something does not up to unrealistic expectation then employs are west. These days human touch has lost its value in number game.
Note: Daru means take alcohol.
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